Saving the Mother Earth

It is true to say that we live on a planet that is undergoing rapid changes due to the increases in population and industrial development. It is easy to feel environmental concerns, but they must be taken into account when considering our future.

It is now a proven fact that since the industrial revolution the amount of carbon dioxide in the atmosphere has increased significantly. As levels of this gas and other greenhouse gases also recently building up effect the way heat is distributed, it is predicted that there will be an increase in global temperature. It is certain that global population growth will continue for some considerable time to come. A larger global population will put expanding demands on global resources of food, water and energy and will accelerate climate and environmental deterioration.

The level of air pollution in Pakistan's two largest cities, Karachi and Lahore, is estimated to be 20 times higher than World Health Organization standards, and continuing to rise. The situation is depressing by reason of futile preparation and inept execution. Good and not so good regulations have never been enforced forcefully. In addition, enforcement does not imply effectiveness, and even if regulations were strictly enforced, many industries would be unable to comply. In 1996, only 3% of industries were able to pass the test for compliance.

For lacking combined effluent treatment facility, the wastewater is being allowed to flow into the nearest streams and causing pollution. The sub-soil waters of textile centers are highly saline and as such are unsuitable for producing high quality finished textile products. The saline or brackish sub-soil water is unfit for human consumption and also unsuitable for most of the industrial uses.

Air pollution has also become a major problem in most cities. There are no controls on vehicular emissions, which account for 90 percent of pollutants. The average Pakistani vehicle emits twenty-five times as much carbon monoxide, twenty times as many hydrocarbons, and more than three and one-half times as much nitrous oxide in grams per kilometer as the average vehicle in the United States.

Pakistan’s Perspective Plan (1988-2003) and previous five-year plans do not mention sustainable development strategies. There have also been no overarching policies focused on sustainable development and conservation. All our programs focus on reaching self-reliance in food production, meeting energy demands, and containing the high rate of population growth. Sorry to say, no priority has been accorded for curtailing pollution or other environmental hazards.

Consequently, deforestation has contributed directly to the severity of the flooding problem faced by the nation in the early 1990s. No solution has been found for the solid and liquid excreta that are the major source of water pollution in the country and the cause of widespread waterborne diseases. Because only just over half of urban residents have access to sanitation, the remaining urban excreta continue to be deposited in farms or on roadsides, into waterways, or incorporated into solid waste. Thus the vegetables grown from such wastewater have serious bacteriological contamination. Gastroenteritis, widely considered in medical circles to be the leading cause of death in Pakistan, is transmitted through waterborne pollutants.

Transportation contributes to four of the six criteria pollutants: ozone, carbon monoxide, particulate matter, and nitrogen dioxide. Pakistan’s transportation planning (if it all there is any) must take into account the impacts on both the natural and human environments. Transportation projects should closely see how they might impact the community, the natural environment, and our health and welfare.

In crowded streets filled with buses, trucks, automobiles, and motorcycles, often honk senselessly. Traffic noise should be reduced through a program of shared responsibility. Thus, provincial and local governments should practice compatible land use planning and control in the vicinity of roads. Local governments should use their power to regulate land development in such a way that noise-sensitive land uses are either prohibited from being located adjacent to a road, or that the developments are planned, designed, and constructed in such a way that noise impacts are minimized.

The EPA should also promote bicycle and pedestrian transportation accessibility, use, and safety. A long-range plan is needed to provide the development and integrated management and operation of transportation systems and facilities, including pedestrian walkways and bicycle transportation facilities.

Protecting public health, as well as preserving Pakistan's natural wonders, has made environmental protection increasingly important. Environmental issues attach more significance because under provisions of a World Trade Organization (WTO) agreement, Pakistan will have difficulty after 2005 exporting products from industries without adequate environmental safeguards.

Because Pakistan, along with other developing countries, has argued that it needs to be free of emission ceilings in order to develop its economy, the country has not taken on any emission reduction commitments under the United Nations Framework Convention on Climate Change, nor is Pakistan a signatory to the Kyoto Protocol.

There are many things we can do to help reduce damage to our local, and therefore global, environment. An obvious one is attempting to reduce unnecessary consumption of products and power. Good insulation, lower heating thermostat settings, turning off appliances, solar heating and so on, as well as sensible use of water could be considered. Care can be taken to try to purchase goods which use less packaging waste and if possible less transportation. Where meat eaters should of course be concerned about animal welfare, vegetarians should be careful about the total amount of energy used in the production and transport of their food, which in some cases can threaten the effective environmental benefit of such a lifestyle.

The only course of action for us must surely be to make our individual effort to care for our world and encourage others, especially the young, to do the same. By working together at a local, national and international level it should be possible for our Mother-earth to have a viable future. www.asifjmir.com Organizational Transformation

The McWorld raiding the Culture

Today’s global economy has a tendency to insulate consumers from the various negative impacts of their purchases by stretching the distance between different phases of a product’s lifecycle—from raw material extraction to processing, use, and disposal. Yet at the same time, social challenges accompanying economic globalization call for innovative forms of political mobilization across international borders. Shifting to more sustainable patterns of consumption and production worldwide will require pursuing new ground rules in order to forge a global economy based on protecting cultural values.

What we see is the onrush of the economic, technological, and ecological forces mesmerizing peoples everywhere with fast music, fast computers, and fast food—one McWorld tied together by communications, information, entertainment, commerce and especially the culture.

Today, the global spread of McWorld is rapidly bringing the consumer society of USA to the rest of the planet. The globalization of the consumer economy is closely linked with the general economic boom and growth in the movement of goods, services, and money across international borders, which accelerated during the 1990s.

McDonald’s operates 30,000 restaurants in 119 countries and serves 46 million customers each day. Its total revenue was $15.4 billion in 2002. On opening day in Kuwait City, the line for the McDonald’s drive-through was over 10 kilometers long. McDonald's has also spread expeditiously across Pakistan in almost 5 years with 18 restaurants in major cities. Strangely, there is no McDonald’s outlet in Peshawar and Quetta. McDonald’s costs the same in Pakistan as in the US, and given the per capita GDP disparity between the two countries, it is the cheapest food in one country, while being one of the most expensive in the other.

Pizza Hut also operates a chain of outlets in Pakistan and planning further to invest approximately 1 billion rupees in expansion. The money is being used to open 20 new outlets.

Coca-Cola sells more than 300 drink brands in over 200 countries. More than 70 percent of the corporation’s income originates outside of the United States, and its net revenues reached $19.6 billion in 2002.

Meanwhile, corporate strategies focused on boosting consumer demand in Pakistan have lead to increases in purchases of all manner of goods, from cars and televisions to paper and fast food. While it is ethically problematic to suggest that developing countries are not entitled to have the same options for material consumption that have long been taken for granted by western consumers, the global adoption of industrial country–style consumption patterns would place unbearable strains on local cultures.

The 1990s saw the emergence of many important international agreements and commitments embracing the need to transform unsustainable patterns of consumption and production. Agenda 21, the action plan that emerged from the 1992 Earth Summit in Rio de Janeiro, called on international institutions and national governments to promote greater energy and resource efficiency, minimize waste generation, encourage environmentally sound purchasing, and shift toward pricing systems that incorporate hidden environmental costs.

The UN Commission on Sustainable Development has provided a useful annual venue for governments and others to discuss consumption and production issues. The deliberations have produced little concrete action though. There is no voice raised for conservation of social values.

At the 2002 World Summit on Sustainable Development in Johannesburg, South Africa, governments agreed to develop a 10-year framework of programs to accelerate the shift toward sustainable consumption and production. These include offering a better range of products and services to consumers, providing more information about the health and safety of various products, and establishing programs of capacity building and technology transfer to help share these gains with developing countries. The World Summit also generated more than 230 partnership agreements among diverse stakeholders.

The Organization for Economic Co-operation and Development has sponsored a series of meetings and papers aimed at encouraging governments to implement innovative sustainable consumption and production policies.

In all these forums, apart from consumption and production, no emphasis is laid on the issue of social influence. Unfortunately, the limited gains made since 1992 in shifting toward more-sustainable patterns of consumption and production have been largely overwhelmed by the continued global growth of the consumer society. The controversial lifestyle issues continue to haunt.

The breakdown of WTO negotiations in Cancún in September 2003 provided reform-minded governments and activists with an opportunity to push for bringing future trade negotiations into better balance with sustainable development concerns. The way forward, nevertheless, is not yet clear.

Several new initiatives have emerged in the corporate and financial sectors, including the United Nations’ Global Compact, which calls on participating companies to integrate nine core values related to human rights, labor standards, and environmental protection into their operations, and the Equator Principles, which call on leading banks to manage environmental and social risks in their lending operations.

The international trade negotiations can provide opportunities to push for policy reforms needed to promote more-sustainable consumption and production. All the same, WTO rules and negotiations can also be used to protect cultures and social taboos of the host countries of MNCs.

Brands like McDonald’s, Pizza Hut, Pepsi and Coca-Cola are not just cultural aggression but also an expression of power; once America lost its power these will go. It is nonetheless impossible to filter culture. In the past we hated the British raj but gradually adopted its symbols. Today we hate America and don’t want to adopt what we think is its culture. Pakistan must save its own culture to counter the onslaught. There is a need for reform in our culture, but this should not be obfuscated through this hatred or that. The only answer to the American cultural onslaught is the protection of Pakistan’s own culture. www.asifjmir.com