The Changing Face of Public Management

There will be absolutely changed conditions under which public managers will operate in the future, some of the areas of knowledge, skills, and attitudes that they will be required to possess, and some of the pathways public managers might explore in order to move toward the future.

There will be an extraordinary explosion of new knowledge and technological innovations, especially in the areas of information sciences, genetics, materials, instrumentation, automation, and space. Our public managers will wade into an age of extraordinary technological change and have to accommodate themselves and the institutions to dramatically different bodies of knowledge and technological innovations.

They will not only have to cope with and employ their expanded knowledge and technological capacity, they will have to learn to use this knowledge and technological capacity for the benefit of society. In the technological world of the future, there will be even greater temptations for them to be captured by technology, to fall prey to “technological imperative,” and to allow rational technical interests to supercede human concerns and those of values. Finding ways of employing advanced technologies so as to enhance rather than restrict their capacity for leadership, creativity, and personal responsibility will be a serious challenge.

In the future, knowledge and information will prevail. And if information is power, then those who have information will indeed have power. But who will have information? Information will be increasingly centralized and controlled and marketed through traditional economic and political processes. It will be widely distributed throughout society, so that increasing rather than decreasing numbers of people will have information and in turn have power. Such a possibility will lead to “the twilight of hierarchy,” to be inevitable.

Combining these issues, we can safely predict that the knowledge or information that our public managers will be able to access will be tremendous, to the point that the quantity of information will no longer be the most important issue. Rather the key question will be how to organize this information for human purposes. This means that public administration will have to learn to organize information in a fashion that will facilitate the pursuit of important public purposes. The great challenge will be to organize information so that we can enhance the process of democratic decision-making, of consensus building, and of dialogue and deliberation.

There’s no question that we will have the capacity to organize information for dramatic new public purposes, to restructure our structures of governance in dramatic ways. But what will our choices be? Imagine a computer in Islamabad that could reach out into every home, so that on any occasion that a major policy decision was required, an appropriate message could go out to all the citizens and their answers could guide public policy - a process that would approximate pure democracy.

The globalization of society is obvious today, though in twenty-five years or so, we may experience trans-globalization or beyond, as the frontiers of the oceans and space are extended even further. Already we are thinking more in global terms. However, our managers are still thinking in terms of traditional institutions operating in a new global context. They are not yet asking how they reconfigure businesses and governments so as to carry out a global vision. How do they encourage businesses and governments to assume global responsibilities rather than those defined in terms of one’s own self interest? For example, how can Pakistan move toward sustainable development and environmental justice on a global basis?

One obvious casualty of the global age may be the nation-state, replaced not necessarily by a new global or interplanetary federation but possibly by new forms of governance far beyond those we can imagine today.

In future our public administration should know the importance of “responsibilities” rather than “functions” of government. While a large part of the current worldwide debate over privatization or outsourcing speaks to the question of which “functions” belong where, the new debate will necessarily focus on public responsibilities and speak in a language of ethics, citizenship and the public interest.

In reinvented government or the new public management, customers shall replace citizens - or, to put it differently, the integrative role of citizenship has been reduced to the narrow self-interest of customership - in government as in business.

Indeed, we think the job of all public managers will increasingly be more than directing or managing our public organizations. It will be not merely “steering” or “rowing” but “building the boat.” The new public manager will construct networks of varied interests that can work effectively to solve public problems. In doing so, it will be the job of the public administrator to promote pluralism, to create opportunities for constructive dissent, to preserve that which is distinctive about individuals and groups, and to provide an opportunity for diverse groups to share in establishing future directions for the community. The administrator will play a substantial role in diminishing polarization, teaching diversity and respect, building coalitions, resolving disputes, negotiating and mediating. The work of the top public managers will thus be - to build community.

There are two broad areas that public managers will need to explore in order to fashion a response to the trends. These emerging trends will turn public management both “inside-out” and “upside-down.” Public management will be turned “inside-out” as the largely internal focus of management in the past is replaced by an external focus, specifically a focus on citizens and citizenship. Public management will be turned “upside-down” as the traditional top-down orientation of the field is replaced - not necessarily by a bottom-up approach, but by a system of shared leadership.

In the past public administration has been largely focused on what happens within the public bureaucracy. The future will require that it dramatically refocus its attention on the world outside, particularly the world of citizens and citizenship. Asif J. Mir, Organizational Transformation

Film Production in coming days

In a world of flickering screens, large and small, filmmakers will work inside and outside of the studios and television networks, bring in diverse voices to televisions, cinemas, and computers alike, tell stories ruled not by profit but by art, by conviction, and by people’s need to connect to one another and the world around them. In the same world ignoramus filmmakers of Pakistan—clueless about the modern technologies, the art and science of filmmaking together with the oddments of globalization—will drag on poking holes in technological jumps and thus demonstrating that they were powerless to draw breath in the 21st Century.

Future’s digital technology will transform the way the media is made and consumed. The moment is not far off when critical decisions will be made, in the halls of government and in the marketplace, about how digital technology will be used to create, copy, distribute, and present media in the years to come.

As digital opportunities and challenges change our landscape, one question will stand out: how will the public—and the diversity that filmmakers bring to it—benefit? Filmmakers will depend on a healthy public media ecosystem, and our shared future tied to policy that nurture or weaken that system. They will take creative risks, speak their minds, and champion the many voices that matter most but seldom heard.

For future’s media makers, the essence of digital is this: everything we do to create content can be turned into a series of ones and zeros that our naked eyes can’t decode into pictures and sounds, but that a variety of devices can.

This new digital code will change media making forever. This code will transform the four most important processes for media makers—production, replication, distribution, and presentation.

To produce media, future’s artist will be able to point a digital video camera at a tall mustachioed man scratching his ear and capture this moving image, represented inside the camera as a unique piece of digital code. The artist will manipulate that code to remove the man’s mustache and add a large and hungry dinosaur bearing down behind him (using CGI technology). The artist will then combine this new code with other pieces of code to shape a complex story of images, sound and music (using editing systems such as Avid or Final Cut Pro).

The result will be an enormous sequence of finished code: a movie, say, that will be copied an unlimited number of times, with each copy an exact replica of the original. Any of these copies will then be transmitted through the air, across wires or via a physical container (such as a CD), depending on how large the code is and how much capacity the transmitter has read at the receiving end in many different ways by a wide variety of devices—a computer, a projector, a television, a phone—that translate the code into images and sound.

The possibilities with digital technology will be nearly infinite. The realities will be much more confined. The question with digital will not be what might happen, but what filmmakers actually do with it.

The dizzying pace of digital change will, in fact, catch us all somewhat by surprise. Businesses and lawmakers will scramble to catch up with the changes wrought by this technological explosion. New business models and new policies will be built to deal with it.

Major economic stakeholders in tomorrow’s burgeoning media economy will all work hard to shape the outcome in their own interests. And much will be at stake for them all, because digital technology will challenge the traditional business models that media companies have relied on to profit financially from their work.

But they will not be the only stakeholders. There will also be public—all of us as citizens and parents and children, artists and consumers. When the dust will settle on the new digital economy and society, how will the public have benefited? Will the media policies actually promote freedom of speech and diversity of expression? Will they foster the many facets of the cultures that make up a nation?

The good news is that digital technology will make production cheaper, faster, and more manageable. It will also open up avenues for distribution, such as the Internet and, to a lesser extent, cable and satellite, while drastically reducing the costs of replicating copies of an filmmaker’s work.

And that’s also the bad news. Filmmakers will face challenges in three big areas: ownership, distribution, and funding. Specifically: (1) Ownership: How will filmmakers protect their work from unauthorized use and copying, while still having access to others’ work for legitimate use in their own creations? (2) Distribution: Will new distribution networks give filmmakers more or less access to audiences—and how will that distribution affect production? (3) Public support: How will the public resources now provided—such as spectrum allotments and public funding—change in the digital era?

In the days and age of democracy, stakeholders will assert their interests in the coming changes. Broadcasters, movie studios, technology companies, and other players will try to figure out how to make sure that the answers to these questions benefit them. They will take their issues to legislators, to the courts, and to consumers. The result will be policy.

Filmmakers will also be stakeholders—as well as artists and business people with a job to do. Digitization won’t change everything. The old standbys of good storytelling, the battles over concentrated ownership, the resistance to change by those with power, and conflicts over public support will repeat themselves in the digital age.

Digital will change the ecosystem that the filmmakers live in. The vision that filmmakers bring will be important, as stakeholders thrash out the terms under which they use digital code. Cut and dried, this future has already made an entrance in Hollywood. Asif J. Mir, Organizational Transformation