Recycling

Future economic growth depends on the efficient marshaling of energy, raw materials, and scarce financial capital. If developing countries make the transition to a recycling society most quickly and smoothly it will have the healthiest environment and strongest economy.

An inventory of discards would reveal metal wastes more valuable than the richest ones, paper wastes representing thousands of hectares of forests, and plastics wastes incorporating highly refined petrochemicals. That these products rich in raw materials and concentrated energy are frequently considered worthless is indicative of a distorted economic system. We are literally throwing away our future.

Recycling offers the opportunity to trim waste disposal needs, and thereby reduces disposal costs, while simultaneously combating global environmental problems. Recycling metals, paper, glass, plastics, and organic wastes would lessen the demand for energy and materials.

Managing solid waste is a global problem: Refuse is produced throughout the world. But it is also a local problem in that there is no such thing as global waste stream. The cumulative waste management decisions made by local and national governments affect global energy balances, the rate at which the atmosphere warms, and the amount of pollution emitted into the environment. They also affect international trade flows and the accumulation of debt. Individuals are not powerless in the face of these problems that sometimes seem too abstract or remote for constructive action. The degree to which people and nations act together to conserve raw materials and energy resources can slow the rate at which the global ecosystem is altered.

In the growing cities the volume of discarded materials is surpassing the available managerial and physical capacities to dispose of them. Municipalities must watch their piling garbage piles and mounting problems. Adequate waste management infrastructure does not exist. No effort is being made to reduce waste volumes and recover recyclable materials.

Recycling programs that require not only a new way of thinking about waste but greater involvement by a host of small, dispersed participants face even greater institutional barriers. Despite these obstacles, our cities should integrate recycling into our waste management plans. These cities will thus save money by avoiding disposal costs and by selling secondary materials.

Getting consumers to participate and establishing markets for recovered materials are the keys to successful recycling programs. Several approaches have effectively increased recovery rates and sales opportunities. Consumers can segregate their recyclables for pickup, permit others to retrieve the valuable components, or pay for a central processing plant to separate them. They may also return selected items to the place of purchase or take them to a collection or redemption center.

The demand for recovered products can be enhanced by meeting the resource needs of regional industries, exploring new uses for secondary materials, and offering economic incentives to waste processors and companies that use recycled materials as product inputs. Procurement policies that either favor or explicitly do not discriminate against goods made with post-consumer wastes also boost demand. Market stimulation simultaneously requires guaranteed supplies of high quality secondary materials. Competition from virgin resources and industry standards for the finished product set the operating parameters. If recycled materials are not as reliable, they will not be used.

Programs geared to the recycling of specific products often include a monetary incentive, usually in the form of a deposit. When consumers purchase carbonated beverages or milk jugs, for example, they may be charged separately for the container. If it is returned clean and intact, the consumer receives a refund. Once popular, voluntary deposit programs will go and most schemes shall be spurred by legislation.

Retailers can also purchase reverse vending machines to accept returned containers and disburse deposit refunds. After inserting their containers (as rapidly as one per second), customers are issued either cash or a redeemable voucher, sometimes accompanied by promotional coupons. Most of the machines are designed to accept aluminum, but reverse vending machines that accept glass are already on the (Western) market.

Recycling programs are most effective when integrated within a city’s overall solid waste management plan. If added as an afterthought, and implemented outside of the waste collection system, recycling schemes typically have lower recovery rates.

To encourage the use of recycled products, government can require its purchasing agents to buy competitively priced goods that contain a certain percentage of post-consumer stock. Reports, laws, and different forms printed on recycled paper, government vehicles lubricated with refined oil, and public roads paved in part by recovered rubber all represent huge markets.

Use of recycled paper by government agencies is important not only because of the volume of government purchases (creating a large market demand), but also because government procurement arrangements will be used by province, local and private organizations as a model to establish programs of their own to buy recycled paper. Additionally, as the market grows for recycled paper, the unit cost will go down, reducing costs for all organizations.

If government is going to encourage recycling, it must also take some responsibility for enlarging secondary materials market. Government regulations and fiscal incentives may compel manufacturers to produce recyclable products and packaging.

Law should require all levels of government and government contractors to purchase “items composed of the highest percentage of recovered materials practicable, consistent with maintaining a satisfactory level of competition.”

Government can also generate markets by encouraging manufacturers to use more discards in their production processes and altering nonessential quality standards. Tax incentives to encourage the purchase of recycling equipment are an approach that will gain favor.

Less waste means less demand for expensive garbage-hauling equipment and waste transfer stations, as well as the loss of habitat for disease-spreading insects and rodents. Greater use of recyclable materials cuts the needs for imported resources, cuts the need for imported resources, reduces energy consumption, and curtails water and air pollution. Societies that recycle can more efficiently and less expensively allocate scarce energy and materials among growing populations. Asif J. Mir, Organizational Transformation

The McWorld raiding the Culture

Today’s global economy has a tendency to insulate consumers from the various negative impacts of their purchases by stretching the distance between different phases of a product’s lifecycle—from raw material extraction to processing, use, and disposal. Yet at the same time, social challenges accompanying economic globalization call for innovative forms of political mobilization across international borders. Shifting to more sustainable patterns of consumption and production worldwide will require pursuing new ground rules in order to forge a global economy based on protecting cultural values.

What we see is the onrush of the economic, technological, and ecological forces mesmerizing peoples everywhere with fast music, fast computers, and fast food—one McWorld tied together by communications, information, entertainment, commerce and especially the culture.

Today, the global spread of McWorld is rapidly bringing the consumer society of USA to the rest of the planet. The globalization of the consumer economy is closely linked with the general economic boom and growth in the movement of goods, services, and money across international borders, which accelerated during the 1990s.

McDonald’s operates 30,000 restaurants in 119 countries and serves 46 million customers each day. Its total revenue was $15.4 billion in 2002. On opening day in Kuwait City, the line for the McDonald’s drive-through was over 10 kilometers long. McDonald's has also spread expeditiously across Pakistan in almost 5 years with 18 restaurants in major cities. Strangely, there is no McDonald’s outlet in Peshawar and Quetta. McDonald’s costs the same in Pakistan as in the US, and given the per capita GDP disparity between the two countries, it is the cheapest food in one country, while being one of the most expensive in the other.

Pizza Hut also operates a chain of outlets in Pakistan and planning further to invest approximately 1 billion rupees in expansion. The money is being used to open 20 new outlets.

Coca-Cola sells more than 300 drink brands in over 200 countries. More than 70 percent of the corporation’s income originates outside of the United States, and its net revenues reached $19.6 billion in 2002.

Meanwhile, corporate strategies focused on boosting consumer demand in Pakistan have lead to increases in purchases of all manner of goods, from cars and televisions to paper and fast food. While it is ethically problematic to suggest that developing countries are not entitled to have the same options for material consumption that have long been taken for granted by western consumers, the global adoption of industrial country–style consumption patterns would place unbearable strains on local cultures.

The 1990s saw the emergence of many important international agreements and commitments embracing the need to transform unsustainable patterns of consumption and production. Agenda 21, the action plan that emerged from the 1992 Earth Summit in Rio de Janeiro, called on international institutions and national governments to promote greater energy and resource efficiency, minimize waste generation, encourage environmentally sound purchasing, and shift toward pricing systems that incorporate hidden environmental costs.

The UN Commission on Sustainable Development has provided a useful annual venue for governments and others to discuss consumption and production issues. The deliberations have produced little concrete action though. There is no voice raised for conservation of social values.

At the 2002 World Summit on Sustainable Development in Johannesburg, South Africa, governments agreed to develop a 10-year framework of programs to accelerate the shift toward sustainable consumption and production. These include offering a better range of products and services to consumers, providing more information about the health and safety of various products, and establishing programs of capacity building and technology transfer to help share these gains with developing countries. The World Summit also generated more than 230 partnership agreements among diverse stakeholders.

The Organization for Economic Co-operation and Development has sponsored a series of meetings and papers aimed at encouraging governments to implement innovative sustainable consumption and production policies.

In all these forums, apart from consumption and production, no emphasis is laid on the issue of social influence. Unfortunately, the limited gains made since 1992 in shifting toward more-sustainable patterns of consumption and production have been largely overwhelmed by the continued global growth of the consumer society. The controversial lifestyle issues continue to haunt.

The breakdown of WTO negotiations in Cancún in September 2003 provided reform-minded governments and activists with an opportunity to push for bringing future trade negotiations into better balance with sustainable development concerns. The way forward, nevertheless, is not yet clear.

Several new initiatives have emerged in the corporate and financial sectors, including the United Nations’ Global Compact, which calls on participating companies to integrate nine core values related to human rights, labor standards, and environmental protection into their operations, and the Equator Principles, which call on leading banks to manage environmental and social risks in their lending operations.

The international trade negotiations can provide opportunities to push for policy reforms needed to promote more-sustainable consumption and production. All the same, WTO rules and negotiations can also be used to protect cultures and social taboos of the host countries of MNCs.

Brands like McDonald’s, Pizza Hut, Pepsi and Coca-Cola are not just cultural aggression but also an expression of power; once America lost its power these will go. It is nonetheless impossible to filter culture. In the past we hated the British raj but gradually adopted its symbols. Today we hate America and don’t want to adopt what we think is its culture. Pakistan must save its own culture to counter the onslaught. There is a need for reform in our culture, but this should not be obfuscated through this hatred or that. The only answer to the American cultural onslaught is the protection of Pakistan’s own culture. www.asifjmir.com